Step up to full-power defensive performance in a proven duty caliber with Buffalo Bore Ammunition Heavy “Strictly Business” .40 S&W +P 180gr Jacketed Hollow Point (JHP). Built for shooters who want maximum capability from the .40—especially in full-size duty pistols and robust carry guns—this load is engineered to deliver hard-hitting energy, deep penetration, and reliable hollow-point performance with Buffalo Bore’s no-compromise approach. If you rely on .40 S&W for personal protection, home defense, or duty-style readiness, the 23B20 is designed to give you the kind of authoritative performance that made the .40 famous in the first place—now pushed to “Heavy” +P levels for those who want more.
Packaged 20 rounds per box and 12 boxes per case (240 rounds per case), this model is Item 23B20 with UPC 651815023021.
Heavy .40 S&W +P “Strictly Business”: built for outcomes, not marketing
Buffalo Bore’s “Strictly Business” philosophy is simple: defensive ammunition should be purpose-built for real-world results. That means:
No watered-down “practice-level” performance
Premium components assembled with consistency in mind
A focus on terminal effect, reliability, and repeatability
Loads designed for serious users who demand more than average
In .40 S&W, that intent is especially meaningful. The caliber already offers excellent frontal area and momentum; a Heavy +P loading is for shooters who want to maximize the .40’s performance envelope—while understanding the tradeoffs of higher recoil and increased blast.
180gr JHP: the classic .40 weight for controlled penetration and dependable performance
The 180 grain bullet weight is the traditional backbone of .40 S&W defensive ammunition. It’s favored because it often provides a strong balance of:
Momentum and straight-line penetration
Controlled expansion characteristics in quality JHP designs
Consistent point of impact in many duty pistols
Manageable recoil compared to lighter, faster .40 loads (though +P increases overall intensity)
Paired with a Jacketed Hollow Point, this load is designed to deliver expansion potential while still driving with authority—making it a practical choice for defensive use where performance consistency matters.
+P power: for shooters who want maximum .40 S&W capability
The +P designation signals higher pressure than standard .40 S&W loads, and it’s intended for firearms designed to handle that added stress. In practical terms, shooters choose +P loads because they want:
Increased velocity and energy potential
Stronger terminal performance from a proven bullet design
A “duty-grade” feel and output for serious defensive roles
Important: Always verify your specific firearm is rated for .40 S&W +P ammunition and follow manufacturer guidance. Higher-pressure loads can increase recoil, wear, and muzzle blast.
Built for duty pistols, home defense, and serious carry setups
Buffalo Bore Heavy .40 +P loads are best suited for shooters who run sturdy platforms and want uncompromising performance. This load is an excellent fit for:
Full-size duty pistols and duty-style carry guns
Home defense setups where maximum stopping potential is the priority
Shooters who train enough to manage recoil and confirm reliability
Anyone who wants a premium .40 S&W defensive option that’s not “average”
Because it’s a heavy +P load, it’s smart to function-test it in your magazines and confirm:
Stock-up friendly packaging: 20 per box / 12 per case
Whether you’re building a carry rotation, setting aside a consistent lot supply, or stocking for training verification, the packaging is straightforward and practical:
20 rounds per box
12 boxes per case
240 rounds per case
That’s ideal for testing a few magazines, then keeping enough on hand to rotate carry ammo responsibly while maintaining consistency.
SEO-friendly product identifiers and specs
Use these details for accurate listings and high-intent search visibility:
Brand: Buffalo Bore Ammunition
Line: Heavy / Strictly Business
Cartridge: .40 S&W +P
Bullet Weight: 180 grain
Bullet Type: Jacketed Hollow Point (JHP)
Rounds per Box: 20
Boxes per Case: 12
Rounds per Case: 240
Item / SKU: 23B20
UPC: 651815023021
Common Search Terms: Buffalo Bore 23B20, Heavy .40 S&W +P 180gr JHP, Strictly Business .40 ammo, 651815023021
The bottom line
If you want a premium .40 S&W +P defensive load that’s built for serious use—heavy bullet, hollow-point design, and Buffalo Bore’s performance-first approach—the Buffalo Bore Heavy Strictly Business .40 S&W +P 180gr JHP (23B20 / 651815023021) is designed to deliver maximum .40-caliber authority. It’s the kind of ammunition you choose when you’re not looking for “good enough,” but for a carry-ready load that means strictly business.
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