Buffalo Bore Ammunition Heavy Strictly Business 40S&W +P 180gr Jacket Hollow Point 20 Per Box/12 Case 23B20

Step up to full-power defensive performance in a proven duty caliber with Buffalo Bore Ammunition Heavy “Strictly Business” .40 S&W +P 180gr Jacketed Hollow Point (JHP). Built for shooters who want maximum capability from the .40—especially in full-size duty pistols and robust carry guns—this load is engineered to deliver hard-hitting energy, deep penetration, and reliable hollow-point performance with Buffalo Bore’s no-compromise approach. If you rely on .40 S&W for personal protection, home defense, or duty-style readiness, the 23B20 is designed to give you the kind of authoritative performance that made the .40 famous in the first place—now pushed to “Heavy” +P levels for those who want more. Packaged 20 rounds per box and 12 boxes per case (240 rounds per case), this model is Item 23B20 with UPC 651815023021. Heavy .40 S&W +P “Strictly Business”: built for outcomes, not marketing Buffalo Bore’s “Strictly Business” philosophy is simple: defensive ammunition should be purpose-built for real-world results. That means: No watered-down “practice-level” performance Premium components assembled with consistency in mind A focus on terminal effect, reliability, and repeatability Loads designed for serious users who demand more than average In .40 S&W, that intent is especially meaningful. The caliber already offers excellent frontal area and momentum; a Heavy +P loading is for shooters who want to maximize the .40’s performance envelope—while understanding the tradeoffs of higher recoil and increased blast. 180gr JHP: the classic .40 weight for controlled penetration and dependable performance The 180 grain bullet weight is the traditional backbone of .40 S&W defensive ammunition. It’s favored because it often provides a strong balance of: Momentum and straight-line penetration Controlled expansion characteristics in quality JHP designs Consistent point of impact in many duty pistols Manageable recoil compared to lighter, faster .40 loads (though +P increases overall intensity) Paired with a Jacketed Hollow Point, this load is designed to deliver expansion potential while still driving with authority—making it a practical choice for defensive use where performance consistency matters. +P power: for shooters who want maximum .40 S&W capability The +P designation signals higher pressure than standard .40 S&W loads, and it’s intended for firearms designed to handle that added stress. In practical terms, shooters choose +P loads because they want: Increased velocity and energy potential Stronger terminal performance from a proven bullet design A “duty-grade” feel and output for serious defensive roles Important: Always verify your specific firearm is rated for .40 S&W +P ammunition and follow manufacturer guidance. Higher-pressure loads can increase recoil, wear, and muzzle blast. Built for duty pistols, home defense, and serious carry setups Buffalo Bore Heavy .40 +P loads are best suited for shooters who run sturdy platforms and want uncompromising performance. This load is an excellent fit for: Full-size duty pistols and duty-style carry guns Home defense setups where maximum stopping potential is the priority Shooters who train enough to manage recoil and confirm reliability Anyone who wants a premium .40 S&W defensive option that’s not “average” Because it’s a heavy +P load, it’s smart to function-test it in your magazines and confirm: Reliable cycling Consistent ejection Point of impact vs. your training ammo Controllability for your preferred cadence Stock-up friendly packaging: 20 per box / 12 per case Whether you’re building a carry rotation, setting aside a consistent lot supply, or stocking for training verification, the packaging is straightforward and practical: 20 rounds per box 12 boxes per case 240 rounds per case That’s ideal for testing a few magazines, then keeping enough on hand to rotate carry ammo responsibly while maintaining consistency. SEO-friendly product identifiers and specs Use these details for accurate listings and high-intent search visibility: Brand: Buffalo Bore Ammunition Line: Heavy / Strictly Business Cartridge: .40 S&W +P Bullet Weight: 180 grain Bullet Type: Jacketed Hollow Point (JHP) Rounds per Box: 20 Boxes per Case: 12 Rounds per Case: 240 Item / SKU: 23B20 UPC: 651815023021 Common Search Terms: Buffalo Bore 23B20, Heavy .40 S&W +P 180gr JHP, Strictly Business .40 ammo, 651815023021 The bottom line If you want a premium .40 S&W +P defensive load that’s built for serious use—heavy bullet, hollow-point design, and Buffalo Bore’s performance-first approach—the Buffalo Bore Heavy Strictly Business .40 S&W +P 180gr JHP (23B20 / 651815023021) is designed to deliver maximum .40-caliber authority. It’s the kind of ammunition you choose when you’re not looking for “good enough,” but for a carry-ready load that means strictly business. The End