Step up your everyday-carry confidence with Buffalo Bore Ammunition Standard Pressure “Strictly Business” .380 ACP 90gr Jacketed Hollow Point (JHP)—a purpose-built defensive load engineered to push the .380 Auto closer to its true potential while staying standard pressure for broad pistol compatibility. Designed for the realities of ultra-compact carry guns, this load pairs a 90-grain JHP with performance-focused velocity to help deliver reliable expansion potential and practical on-target energy—without crossing into +P territory. Packaged 20 rounds per box and 12 boxes per case (240 rounds per case), this model is Item 27G20 with UPC 651815027074. buffalobore.com+1
Standard pressure .380 ACP—built for small pistols and real-world carry
The .380 ACP remains one of the most popular concealed-carry cartridges because it’s chambered in tiny, easily concealable pistols—exactly the kind of handgun you actually carry day in and day out. Buffalo Bore specifically highlights the .380’s role in compact defensive pistols, and designed this load to improve performance while retaining standard pressure operation. buffalobore.com
That matters because many .380 owners prioritize:
Reliable cycling in small, lightweight handguns
Manageable recoil for faster follow-up shots
Consistent performance without pushing beyond typical pressure limits
90gr Jacketed Hollow Point: defensive bullet design in a proven weight class
This load uses a 90-grain Jacketed Hollow Point (JHP) projectile—one of the most common and practical bullet weights for .380 defensive ammunition. JHP bullets are chosen for personal protection because they’re designed to expand (depending on velocity and conditions), helping improve effectiveness compared to non-expanding ball ammo.
For shoppers searching high-intent keywords like “Buffalo Bore 380 ACP 90gr JHP”, “Standard Pressure 27G20”, or “651815027074”, this is the exact SKU and configuration to match.
Published performance: 1,025 fps and 210 ft-lbs
Buffalo Bore lists this Standard Pressure .380 ACP loading at 1,025 fps with 210 ft-lbs of muzzle energy. That performance spec is part of what makes it attractive to defensive shooters trying to get the most from a small cartridge while maintaining standard pressure. buffalobore.com+2Sportsman's Outdoor Superstore+2
Why “Strictly Business” belongs in your carry rotation
Buffalo Bore’s “Strictly Business” approach is straightforward: defensive ammunition should be built for real outcomes, not hype. For many .380 carriers, that means ammunition that’s:
Designed for concealed-carry pistols
Standard pressure for broad compatibility
Tuned for practical velocity and energy in a small cartridge buffalobore.com
Whether you carry .380 as a primary, backup, or deep-concealment option, this load is designed to give you a performance-focused choice without requiring +P-rated guns or a tolerance for extra snap.
Ideal uses: EDC, backup guns, and home defense in .380 platforms
This Buffalo Bore load is a strong fit for:
Everyday carry (EDC) in compact .380 pistols
Backup guns where size and weight matter
Home defense where a .380 platform is your preferred or available option
Shooters who want to standardize a premium defensive load for training/rotation
(As always, function-test any defensive load in your specific handgun and magazines before relying on it.)
Packaging that makes sense: 20 per box / 12 per case
Stocking defensive ammo is easier when it comes in consistent, case-pack quantities:
That’s ideal for carry rotation, periodic function testing, and keeping a stable supply of the same load/lot.
SEO-friendly product identifiers and specs
If you carry a .380 because it’s the gun you’ll actually have on you, the Buffalo Bore Standard Pressure Strictly Business .380 ACP 90gr JHP (27G20 / 651815027074) is built to maximize what the cartridge can deliver—providing a performance-focused, standard-pressure defensive option tailored to compact carry pistols.
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