Hornady Counter Mat Bullet Guide | 15.10" Long | Model: 99142 | UPC: 090255991420
Elevate your bench, sales counter, or gun-room workspace with the Hornady Counter Mat Bullet Guide (99142)—a durable, info-packed surface that protects your countertop while showcasing Hornady’s legendary bullet lineup. Measuring 15.10 inches long, this compact mat fits perfectly along register stations, reloading benches, and display cases, giving shooters a quick visual reference to popular bullet profiles while adding a professional Hornady look to your space.
Whether you’re a retailer helping customers compare hunting and match bullets or a handloader who wants a handy cheat sheet at the bench, this counter mat bullet guide combines functional protection with educational value. The easy-clean surface shrugs off oil and carbon, while the non-slip backing helps the mat stay put during busy sales hours or reloading sessions.
Why You’ll Love the Hornady Counter Mat Bullet Guide
Built for Busy Counters: Protects surfaces from dings, scratches, oil, and carbon while providing a grippy, non-slip work area for small parts and tools.
Quick-Reference Graphics: Clear, high-contrast bullet visuals help customers and reloaders identify popular Hornady projectiles at a glance—ideal for explaining performance differences between hunting, defensive, and match bullets.
Compact, Versatile Size: At 15.10" long, it fits virtually anywhere: retail counters, glass display cases, reloading benches, club check-in desks, and classroom demo tables.
Professional Hornady Branding: The classic design in Hornady red adds industry credibility and cohesive style to any space.
Easy to Clean: Resists common shop messes—just wipe with a damp microfiber cloth to keep graphics crisp and legible.
Great for Education & Upselling: Use the bullet guide visuals to explain BC, expansion, and use-case differences, improving customer understanding and boosting sales confidence.
Key Features at a Glance
Product Type: Counter mat with Hornady bullet guide graphics
Length: 15.10" (ideal for compact work areas and counters)
Surface: Smooth, wipe-clean top with vibrant, high-contrast printing
Base: Non-slip backing for stability on wood, laminate, glass, and metal
Use Cases: Retail counters, reloading benches, classroom demos, club sign-in stations
Branding: Official Hornady graphics for a professional, cohesive look
Model: 99142
UPC: 090255991420
Performance & Practical Advantages
Protects Your Investment: Shields wood and glass counters from accidental tool bumps, cartridge trays, and accessory scuffs.
Faster Customer Conversations: The bullet guide doubles as a reference chart, helping staff quickly answer questions about bullet families and ideal applications (whitetail, elk, precision, personal defense).
Reloading-Ready Workspace: Provides a tidy landing zone for calipers, shell holders, bullets, and case gauges—especially useful during load development and component selection.
Photography-Friendly: The non-reflective finish makes a clean backdrop for posting product photos or documenting builds.
Ideal Environments
Gun Stores & Pro Shops: Place at the register or along display cases to protect surfaces and speed up bullet education.
Reloading Rooms: Keep it near the press for a quick reference when comparing bullets and organizing components.
Range Desks & Clubhouses: Professional, brand-forward mat for sign-in counters and class tables.
Gunsmith Benches: Gives a protective, easy-wipe workspace for small jobs and quick inspections.
Care & Maintenance
Daily Wipe-Down: Use a damp microfiber cloth to remove dust, powder residue, and oils.
Avoid Harsh Chemicals: Skip abrasives and strong solvents to preserve color and print fidelity.
Flatten & Store: If rolled for transport, lay flat with light weights at edges to remove curl.
Frequently Asked Questions
Q: Can I use this on a glass display case?
A: Yes. The non-slip backing helps the mat stay put on glass, metal, wood, or laminate surfaces.
Q: Will gun oil or cleaners damage the mat?
A: The surface is wipe-clean and resistant to common shop residues. Avoid harsh solvents and abrasives to keep graphics vibrant.
Q: Is the bullet guide specific to certain calibers?
A: The graphics are designed as a general Hornady bullet reference, ideal for discussing families and use cases rather than a detailed reloading manual.
Q: How portable is it for trade shows or classes?
A: Very. The compact 15.10" length packs easily in a tote or case for events, training, and traveling demos.
Merchandising & Setup Tips
Place the mat at the checkout counter to spark conversations and add quick-reference capability during sales.
Pair with a Hornady wall sign or shelf talkers for a polished, brand-consistent presentation.
Use as a photo backdrop for new rifles, optics, or component highlights on social media.
SEO Highlights (Quick Scan)
Hornady Counter Mat Bullet Guide—protective, educational bench/counter mat
15.10" long compact size with non-slip backing and easy-clean surface
Ideal for retail counters, reloading benches, and range desks
Professional Hornady branding with quick-reference bullet visuals
Model 99142, UPC 090255991420
Add protection, professionalism, and product knowledge to your workspace with the Hornady Counter Mat Bullet Guide—the compact, easy-clean mat that makes every counter look better and work smarter.
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